Cofounder & Managing Partner
- Driving Revenue Using Analytics 95%
- Lead Generation Optimization 90%
- Enhancing Data-driven Marketing 90%
- Loves Great Danes
- Avid early morning Crossfitter
- Children’s storyteller
I am a husband, father of three children and two dogs. I like to play tennis, ski and teach religious school.
My background begins on the client side at General Mills and Ralston Purina before I moved into data-driven marketing consulting. I founded LiftPoint Consulting 14 years ago to meet a clear marketing need (too many data sources and too little practical insight) in a firm that exemplified my values of client service, commitment to the success of our individual clients in an environment that is flexible and empowering to our staff.
Mark Van Note
Cofounder & Partner
- Growing Professional Services Businesses 98%
- Venture Capital Investing 87%
- Connecting People 100%
- Very little hair left
- From a small town in Iowa
- Has a sock monkey friend
Over the past nearly 30 years, I’ve worked in private banking, consulting, and marketing. A theme throughout has been helping clients succeed. That could be through better consumer insights, or creating an ecommerce group, or restructuring a global investment portfolio. Before, during and after helping found the company, I have done a fair amount of M&A, private banking, venture capital and private equity. I also am on the advisory boards of several technology and medical device companies. I am also the former Chairman of a software firm and former Vice Chairman at the Fairview Foundation.
VP, Data Science
- Machine Learning 97%
- Applied Mathematics 92%
- Analytic Consulting 99%
- Writes poetry
- Wears sandals most days
- Loves horror movies
I was born and raised in the Twin Cities. After graduating from the University of Minnesota, I spent a few years working in marketing analytics, credit/debit risk and venture capital research. I moved to Rome, Italy where I completed my graduate studies. Shortly after, I moved to Washington, D.C. where I led analytic consulting and analytic product development for a wealth research firm. A few years later, I came back to MN and started my career with LiftPoint Consulting as the head of data science.
VP, Marketing Consulting
- Email Marketing 95%
- Insight Development 90%
- Web – SDLC, Analytics, DMP 97%
- Traveled to USSR during Cold War
- Double jointed in all fingers
- Loves to read and run (not together)
I have a Bachelors of Arts in Public Administration & Russian Studies from Drake University in Des Moines, Iowa. I have an MBA in Marketing from St. Thomas University in Minneapolis, MN. I love developing insights which help companies take their business to the next level. So many organizations don’t recognize the value of their data or the impact it can make on their company strategy. In the omni-channel world, the ability to track everything that a person does is now so much greater and so much more powerful. Big Data is real, you know!
We know your business moves fast. So do we. Our goal is to respond to your requests at a speed that meets your business needs. We also know that changes can come to you unexpectedly and we will turn on a dime to help you succeed.
We are constantly monitoring the latest thinking in data driven marketing, as well as other areas in technology to help you stay ahead of the competition with innovative ideas that add value to your customer relationships and drive profit.
We are a cloud-based consulting firm that leverages the newest analytical technologies that includes Machine Learning and Artificial Intelligence. We always strive to use technology that fits your needs and answers your business questions.
When you work with us, you will always know exactly the status of your project. We encourage you to be involved as we develop the recommendations and will never leave you “in the dark”.