Leadership Team

Mark Price

Cofounder & Managing Partner

  • Driving Revenue Using Analytics 95%
  • Lead Generation Optimization 90%
  • Enhancing Data-driven Marketing 90%
Fun Facts
  • Loves Great Danes
  • Avid early morning Crossfitter
  • Children’s storyteller

I am a husband, father of three adult children and one dog.  I like to read, play tennis, ski and teach religious school.

My background begins on the client side at General Mills and Ralston Purina before I moved into data-driven marketing consulting. I founded LiftPoint Consulting 15 years ago to meet a clear marketing need (too many data sources and too little practical insight) in a firm that exemplified my values of client service, commitment to the success of our individual clients in an environment that is flexible and empowering to our staff.

Mark Van Note

Cofounder & Partner

  • Growing Professional Services Businesses 98%
  • Venture Capital Investing 87%
  • Connecting People 100%
Fun Facts
  • Very little hair left
  • From a small town in Iowa
  • Has a sock monkey friend

Over the past nearly 30 years, I’ve worked in private banking, consulting, and marketing. A theme throughout has been helping clients succeed.  That could be through better consumer insights, or creating an ecommerce group, or restructuring a global investment portfolio. Before, during and after helping found the company, I have done a fair amount of M&A, private banking, venture capital and private equity.  I also am on the advisory boards of several technology and medical device companies.   I am also the former Chairman of a software firm and former Vice Chairman at the Fairview Foundation.

Shawn Bates

VP, Data Science

  • Machine Learning 99%
  • Statistics 96%
  • Analytic Consulting 98%
Fun Facts
  • Plays drums
  • Basketball fanatic
  • Loves poker and bass fishing

For the past 22 years I have been telling stories with data and building predictive models to solve all sorts of business problems. I’ve told those stories as the head of analytics departments at two Fortune 500 companies and two marketing agencies. Statistics, predictive modeling and machine learning are my calling cards.

I’ve worked with data in both B2C and B2B arenas, analyzing strategies such as CRM, loyalty programs and direct mail, while managing experts in modeling, media data, surveys and business intelligence. ICF Olson, Deluxe Corporation, Advance Auto Parts, Best Buy and Bluestem Brands have been my professional homes.

While my business life is Minnesota-based, my roots are in Iowa. My BS/MS (both in Statistics) are from Iowa State University in Ames, IA.

I’m happily married with three growing sons, who cooperatively let me coach their basketball teams.

Jennifer Hidding

VP, Marketing Consulting

  • Email Marketing 95%
  • Insight Development 90%
  • Web – SDLC, Analytics, DMP 97%
Fun Facts
  • Traveled to USSR during Cold War
  • Double jointed in all fingers
  • Loves to read and run (not together)

I have a Bachelors of Arts in Public Administration & Russian Studies from Drake University in Des Moines, Iowa.  I have an MBA in Marketing from St. Thomas University in Minneapolis, MN. I love developing insights which help companies take their business to the next level.  So many organizations don’t recognize the value of their data or the impact it can make on their company strategy.  In the omni-channel world, the ability to track everything that a person does is now so much greater and so much more powerful.  Big Data is real, you know!


Timely Support

We know your business moves fast. So do we. Our goal is to respond to your requests at a speed that meets your business needs. We also know that changes can come to you unexpectedly and we will turn on a dime to help you succeed.

Innovative Ideas

We are constantly monitoring the latest thinking in data driven marketing, as well as other areas in technology to help you stay ahead of the competition with innovative ideas that add value to your customer relationships and drive profit.

Advanced Technology

We are a cloud-based consulting firm that leverages the newest analytical technologies that includes Machine Learning and Artificial Intelligence. We always strive to use technology that fits your needs and answers your business questions.

Clear Communication

When you work with us, you will always know exactly the status of your project. We encourage you to be involved as we develop the recommendations and will never leave you “in the dark”.

Don't Be Shy. Get In Touch.

If you are interested in working together, send us an inquiry and a member of our leadership team will get back to you as soon as we can!