What’s the Big Deal About Ad Blocking, Anyway?

Apple’s new iOS9 is released.  Twitter “ad blocking” commentary explodes!  Almost overnight, social media was filled with both: Potential doomsday scenarios for publishers and Audible cheers from consumers looking for a cleaner, faster Internet experience. But what’s...

6 Best Practices to Kick-Start A/B Testing

What marketing approach offers efficiency and potential for immediate payback?  A well-executed A/B testing program! Yes, A/B testing has been a standard in direct marketing for decades.  So in today’s data-rich, multi-platform marketing environment, with consumers’...