Loyalty Programs – Part 1

Highlights: Loyalty programs: Are they worth all the trouble? Do customers actually appreciate and utilize them? Are there ways to personalize these programs without straining resources? Are they even measurable? Let’s talk about the good, the bad, the ugly, the...

The Changing Role of the CMO

Highlights: Have you ever wondered what it would have been like to be a CMO in the 1950’s? Like all changing and evolving roles in business, there are still some fundamental similarities. The way we farm and collect data has definitely changed, but has the way...

Wearables

Highlights: One of the hottest items in tech is the wearable fitness tracker. Whether it’s counting steps or extending the functionality of your iPhone, it’s not uncommon to see these fancy bracelets adorning arms left and right. What is the future of this...

2016 Forecast

Highlights: As we head into 2016, with new plans in the queue, what are some things marketers should keep in mind? Mark and Brad have some ideas for you! ___________ With 2015 behind us, and one of the worst holiday seasons in retail along with it, what does 2016 hold...

Marketing Metrics with Paul Farris

It’s an exciting week on The LiftPoint! Mark and Brad welcomed special guest Paul Farris, author of Marketing Metrics: The Definitive Guide to Measuring Marketing Performance and Professor of Marketing at The Darden Graduate Business School, University of...

Mobile-driven Strategy

Highlights: Have you considered your mobile sales and marketing strategy? Is there something holding you back from initiating goals? Discover how the market is quickly changing, how you can make small steps in your strategy to garner big results, and more. Listen...