Tennis and the Art of Effective Email Marketing

I have been playing tennis for more than 30 years, and I must confess that I still don’t have a single “killer shot.”  Whether my forehand, backhand, volley or serve, each shot is solid, but none have the ability to end a point on their own.  Instead, I am forced to...

Take your email marketing to the next level

Hal Licino, in a post for Email Insider, talks about some fascinating ways that QR codes are being used in marketing. I was not aware of these applications — I knew that some people had tested QR codes in print ads, on TV and in-store, but had never seen it...