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A Simple Approach to Enhancing Customer Engagement

A Simple Approach to Enhancing Customer Engagement

I am absolutely a big fan of leveraging customer data to improve customer engagement and retention! But there’s more to understanding your customers than data. I’m talking about tried and true hands-on experience. Data without hands-on experience can result in marketing that appears tactically and strategically sound, but falls on its face.

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Loyalty Programs – Part 1

[iframe style="border:none" src="http://html5-player.libsyn.com/embed/episode/id/4253355/height/400/width/480/thumbnail/yes/render-playlist/no/theme/standard" height="400" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen...

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A Simple Approach to Enhancing Customer Engagement

I am absolutely a big fan of leveraging customer data to improve customer engagement and retention!  But there's more to understanding your customers than data.  I'm talking about tried and true hands-on experience.  Data without hands-on experience can result in...

read more

The Changing Role of the CMO

[iframe style="border:none" src="http://html5-player.libsyn.com/embed/episode/id/4181083/height/400/width/480/thumbnail/yes/render-playlist/no/theme/standard" height="400" width="480" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen...

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